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Marketing Technologist
Aloke Majumder's Bio:
Aloke Majumder's Experience:
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Sr. Manager - New Media at Shree Venkatesh Films
December 2012 - Present | KolkataResponsible for Digital Media Initiatives of Shree Venkatesh Films, one of the biggest Media and Entertainment houses in Eastern India. Managing and executing strategic digital media and online marketing campaigns for several Venkatesh Films produced top grossing films including: ** 'Goynar Baksho' , 'Meghe Dhaka Tara' , 'Proloy', 'Mishawr Rawhoshyo' and the 'Chander Pahar' ** Responsible for Conceptualizing & Implementing marketing strategies for the Bengali films across varied digital platforms . Also managing variety of strategic online film marketing roles including creative content development and delivery, strategic planning, media planning, digital and social marketing and media partnerships. Taking care of the strategy and operations of the various digital media outlets including Blog, Facebook , Twitter, and YouTube, establishing consistency of opinions and ability to build and nurture the online presence. Acting as the advocate of adoption of social media within the organisation.
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Delivery Lead - SMB - TCS iON - Brand & Communication at Tata Consultancy Services
May 2012 - December 2012Working at digital marketing group in TCS iON , the IT-as-a-Service brand of TCS, exclusively for SMEs in India. Providing project level consultancy, and manage implementation of various digital marketing projects to completion and in fulfillment of the agreed requirements of internal requirements. Ensuring compliance of new content on TCSION.COM websites and content and design of all internal & external communications, ensuring consistency of tone, grammar,terminology, imagery, and alignment to overall marketing campaigns. Website build and maintenance - project management of briefing on creative and functional aspects of the site, working with agencies, ensuring UI/UX is best practice in terms of SEO,usability and accessibility as well as coordinating hosting. Campaign planning, Search Engine Optimization initiatives, Online integration - with display/search/ advertising; banner creative, tracking and analysis of online campaigns
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Head of Social Media & Online Marketing at Kriya Media
October 2011 - June 2012Develop and manage a program to effectively start and develop partnerships with identified high valued partners. Assist the Sales team in strategising, defining and implementing online marketing projects to meet commercial goals in targeted area of Switzerland, Germany, Spain & Australia. Act as the advocate of adoption of social media within the Company, influencing overall site and business strategies Develop analytics reports and collate data from Social/Onlline Media staff reporting, presenting analysis of campaigns and trends to all departments Oversee the management of a public relation outreach program and ensure the maintenance of an active brand recalling network to spread the word about the Company Monitor trends in online community tools, trends and applications Monitor the competition and be aware of market changes and developments
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Chief Evangelist at Conversys Technologies Private Limited
June 2008 - September 2011Create ecosystem for the company's open source offerings to connect with intended target audiences through social media and other online channels, integrating social media into overall awareness and lead generation campaigns. Responsibilities: Building an integrated social media strategy including blogger outreach, Facebook, discussion groups and twitter to showcase company's various services and products on open source stack. Leading the marketing team, manage the strategy and operations of the various social media outlets including blog, Facebook group, Twitter, and YouTube, establishing consistency of opinions and ability to build presence/mentions. Building an extended blogger and influencer strategy, outreach and co-ordinating with corporate Public relations on as required.
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Strategic Advisor at ZeroByte
August 2010 - April 2011A voluntary position in bootstrapping the startup and initiatives, while assessing the stage of the company & team, and the potential for them to grow, and evolve business models.
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Founder at Linuxjunkies Foundation
September 2003 - April 2011LINUXjunkies Foundation was formed in 2003 in Howrah to promote GNU/Linux in India, especially in Howrah, West Bengal. LINUXjunkies Foundation is a Non Profit organization and it's mission is to not only promote GNU/Linux but also preserve, protect and promote the freedom to use, study, copy, modify, and redistribute computer software, and to defend the rights of Free Software users in West Bengal and India.
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General Manager - Online Marketing at Compumaniac
January 2006 - August 2008Educating and consulting departments across the business in digital marketing. Advise marketing department on best practice. Implementing strategic digital marketing activities across multiple channels with business requirements identification, documentation and processes.
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Manager - Operations at AssuredHost
March 2003 - October 2006managing the clients, infrastructure, partners, resellers, marketing and operation functions of Technical Support Team . Led the SEO team and Online Marketing team to develop a B2C strategy including SEO strategy development & execution; and client relationship management and development.
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Contributing Photographer at Getty Images
April 2011This is a great honor to be invited and accepted in a prestigious and biggest Stock Photography Source on the Internet today.
Aloke Majumder's Interests & Activities:
photography,football,chess,trekking & hiking,digital media,social media,music